This Black Friday is prime time for camera shoppers, with significant discounts on leading brands like GoPro, Fujifilm, Insta360, and DJI. If you’ve been waiting for a deal on action cameras, 360-degree capture, or traditional instant photography, now is the moment to buy.
Action Camera Savings: GoPro Hero 13 Black Leads the Way
GoPro didn’t release a new flagship model this year, making the Hero 13 Black the standout deal. Released last year, this camera introduced a game-changing interchangeable lens system – a feature absent in most competitors. The ability to swap between Macro, Ultra Wide, and Anamorphic lenses (plus ND filters) expands creative possibilities for action footage. The Hero 13 automatically detects the attached lens and adjusts settings accordingly, simplifying shooting for all users.
For those who prioritize immersive footage, the Ultra Wide lens is a favorite among cyclists and outdoor enthusiasts. The Hero 13 maintains GoPro’s industry-leading Hypersmooth stabilization and Quik app integration, while a year of GoPro Premium cloud storage is included with direct purchases. Battery life remains the only notable drawback, so consider a spare.
Despite the DJI Action 6’s variable aperture, concerns about import bans starting in December 2025 make the GoPro a more reliable long-term choice. The Insta360 Ace Pro 2 also offers compelling features, but the Hero 13 remains a versatile and future-proof option for action-packed lifestyles.
Beyond GoPro: 360 Cameras and Instant Fun
The GoPro Max 2 is the best 360 camera on the market, now $100 off. Its dual 14mm lenses with large 1/2.3-inch chips capture sharper, clearer 8K video than competitors. The camera supports 10-bit Log color for professional-grade footage.
For those seeking a retro experience, Fujifilm’s Instax Mini 99 offers manual controls and creative effects. With adjustable exposure and the ability to simulate light leaks, this camera bridges the gap between digital convenience and analog charm. Polaroid’s standard Now camera provides a familiar, classic experience with improved autofocus.
Mobile and Mirrorless Deals: Expand Your Options
Moment is having a site-wide sale on mobile photography accessories, including the Telephoto 58mm and Wide 18mm lenses. These add-ons enhance smartphone photography with portrait-friendly focal lengths and wider perspectives.
The Nikon Zf is a standout mirrorless option, boasting intuitive dials for ISO, aperture, shutter speed, and exposure compensation. Its 24MP sensor and fast autofocus make it ideal for photographers who value tactile control. Adorama’s bundle includes essential accessories like a charger, memory card, filters, and cleaning kit.
Final Thoughts: Don’t Miss Out
Black Friday offers significant savings on cameras and accessories from leading brands. Whether you’re an action sports enthusiast, a mobile photographer, or a fan of instant prints, now is the time to upgrade your gear. With deals on GoPros, 360 cameras, Fujifilm Instax models, and Nikon mirrorless systems, there’s something for every photographer.
